Service · Facebook marketing
Facebook marketing that earns its budget.
Facebook is still the largest paid channel in Zimbabwe. We run it as a real marketing channel — tracked, structured, optimised — not as a place to boost the occasional post.
A quick look at how we work
Facebook is still where Zimbabwean audiences buy
Despite the talk about TikTok and Instagram, Facebook remains the channel where most Zimbabwean buyers actually discover and contact local brands. Marketplace, groups, Pages, Messenger and click-to-WhatsApp ads still drive the majority of real enquiries for SMEs in Bulawayo, Harare and the rest of the country.
Facebook marketing — done properly — is the highest-leverage paid channel you have access to.
What we run on Facebook
Every Facebook marketing engagement covers the technical setup, the campaign architecture and the creative — not just the ads themselves.
- —Meta Business Manager and pixel setup
- —Audience research and lookalike modelling
- —Lead-gen, WhatsApp and conversion campaigns
- —Creative production — reels, statics, copy
- —Daily monitoring & weekly optimisation
- —Monthly cost-per-result reporting
How we measure success
Reach and impressions are diagnostic, not goals. We measure Facebook marketing on the metrics that actually map to revenue — cost per lead, cost per WhatsApp enquiry, cost per booking, cost per purchase — and review them weekly. Anything else is theatre.
Frequently asked
Common questions about facebook marketing zimbabwe.
Can you run click-to-WhatsApp ads?+
Yes — these are some of the highest-ROI campaigns we run for Zimbabwean clients. Enquiries land directly in your WhatsApp inbox in your business voice.
Do I need a separate Facebook Page from my personal profile?+
Yes, and we'll set it up correctly if it doesn't exist. Running ads from a personal profile is not possible and looks unprofessional to buyers.
Should I run on Facebook or Instagram?+
Both, almost always. They share the same ad system and your customers move between them daily. We let the data decide the budget split.
Ready to put it in motion?
Tell us about your brand. We'll send back a short, candid plan — what we'd run, how we'd run it, and what it costs.